Patricia Gilliard
PASSION
I find my passion in art, which goes beyond aesthetics to tell stories and explore hidden emotions. Art is a silent dialogue between creator and viewer, where reality and visions merge into infinite possibilities, capturing the pulse of humanity.
As a project manager for branding and communication, the focus is on people. I use storytelling and visuals to convey context and emotions.
WORKING AREAS
Branding & Communication
In corporate communications, I am specialised in branding (development and implementation, e.g. CI/CD) and corporate publishing (including image editing).
BRANDING
I make a significant contribution to designing and anchoring the brand identity (CI/CD). I coordinate the implementation of branding strategies, work closely with various teams and ensure that all elements reflect the Brand guidelines.
CORPORATE PUBLISHING
Successful planning, implementation and publication of publications. I coordinate the editorial team (text, photo, layout, production, etc.), adhere to schedules and budgets and focus on communication goals and brand guidelines.
PHOTO EDITING
As a photo editor, I ensure the smooth planning, implementation and publication of visual content. I coordinate with photographers, photo agencies and designers, adhere to schedules and budgets and align the images with the design guidelines.
People & Culture
I have expanded my expertise in human resources and actively participated in corporate culture transformation projects, particularly in the areas of diversity, equity & inclusion.
DIVERSITY, EQUITY & INCLUSION (DE&I)
Develop and implement DE&I strategies in close collaboration with various teams. The focus is on promoting an inclusive corporate culture that values employee diversity and ensures psychological safety, for an open, trusting and constructive working environment.
EMPLOYER BRANDING
Increasing employer attractiveness:
I coordinate initiatives to positively present the corporate culture, strengthen the employer brand and work closely with various teams on innovative strategies to create a positive and authentic corporate image, attract talent and foster employee retention.
EVENT MANAGEMENT
In the planning and execution of events, my focus is on creating a unique brand experience and evoking emotions that go beyond the defined objectives. Working closely with teams, I develop creative concepts, ensure smooth implementation and strive for unforgettable events in order to build a sustainable connection with the stakeholders.
TRAININGS & WORKSHOPS
My focus is on organizing effective training and workshops in line with the HR strategy. Working closely with various teams, I develop targeted concepts, ensure smooth implementation and strive for educational and sustainable events to strengthen employee retention and promote continuous learning throughout the company.